Writing your own content for websites, blog articles, feature articles may seem impossible with your schedule. How can you keep up with writing a new article very week? You’ve been planning a new website, but you know you’re not a writer, or you just want to ensure your website has the right impact with potential visitors. The whole purpose of good content, blogs and feature articles is to not only get your brand and message in front of people, but, in so doing, represent your expertise and boost your search engine results.
Most search engine algorithms look for more than SEO–that is keywords and phrases that people type directly into their search engine when they’re looking for information. More and more algorithms are looking for relevance to a particular audience. This means that if a person’s search history or social media engagement history includes articles or people who are in the same industry as you, their search engine will tell them “Hey, you might be interested in this…” with a link to your article. They’re not even looking for your article at that precise moment, but because the topic is relevant to them, they will see it.
The last thing you want is to entice people over to your blog or website, only for them to arrive and discover typos or that your blog was obviously not written by you, or written by someone who just threw keywords in willy-nilly.
Quality content is worth its weight in potential clients who will stay on your site longer to find out more about you. The longer they spend on your site, the more engaged they feel with your content, the more they feel like they can trust you with whatever issue they may have, the more likely they will decide to do business with you. DON’T SKIMP ON THE CONTENT.